CarID.com was built on the principles of quality, value, selection and service. The quality has to be the best, if it is not, then we have many items getting returned. The value has to be good, without a good value on an item, customers will not buy the products from us and will look elsewhere for the same product. The selection of items that we sell are hand picked. We do not sell anything that we will not use on our own vehicle. The service that we provide has to be the best, customer service is the key into our business because many customers do not feel comfortable purchasing items on line and we have to make them feel as if they are making a good choice.
Each product at Carid.com falls under quality of conformance and goes through a vigorous process making sure that each product meets the customer's expectations. Our products are made to a certain type of quality . CarID.com sells nothing but high quality automotive accessories and we stay behind our product 100%.
CarID.com has had tremendous success satisfying our customers. We have moved to a bigger location to house more of the products in stock. This will entail faster delivery and better customer satisfaction. We can keep a proper count of product in stock and we can tell customers if the item is in stock or not. We can also track each product to inform the customer better on the status of their order. Our hours have elongated due to the call volume that we see come in. We are open for about 12 hours a day, and 8 hours on Saturday and Sunday.
We are known for the reliability of our products. Our products are some of the highest quality products on the market right now. If there is any reason to believe that something has a problem, then we either have life time warranty or about a 3 year warranty for some items. We are a very successful company because of the items that we sell. Customers keep coming back to us because they trust our products and services that we supply to them.
Some new ideas that i have for the company would be to hire more of the customer service department. Our customer service department is great, but not enough of them working. Sometimes customers can hold on the line up to a half hour. Alot of customers get annoyed, but there is so many of them at the same time that call. Adding a few more people to the staff will dramatically decrease the amount of time that customer stay on hold, and instead of rushing through each customer, the customer service reps will have more time to spend with each of the customers and their questions and concerns.
The six sigma program that some companies are trying to use is a good idea, but also very expensive to maintain. Our business is too large, and alot of the products are custom made, so having a six sigma program in our business is very hard to achieve. We try to have the least amount of problems, or errors in the business and our products, but since we work with so many vendors, and we drop ship most of the accessories, then we would have to have each of these vendors in the six sigma program in order for us to even qualify for. The six sigma would be an outstanding goal to be accomplished, but in a business like this, it is nearly impossible to do.